bizSimple

The simple way to start a business.

Monday 6 February

“Your most unhappy customers are your greatest source of learning”

Bill Gates

Business names

Choosing a name for your business to trade under is a lot harder than it first seems! It will be the public face of your business and needs to be memorable, easy to say and spell.

Companies House has an excellent booklet on Business names, which you can download free from the website. It is vital that you look into this before making any final decisions. If not, you could get a nasty shock at a later date, if someone already owns the name you have chosen.

FAQs

Can I use my own name?

Yes, this is a very common approach and it can be a really good idea, especially if your own skills or talent are fundamental to the business. If this is the case you would be, for example, Jane Grey T/A Jane Grey. The T/A stands for Trading as, and means that business cheques made out in your name can be paid into a business bank account.

Can I call myself Jane Grey Ltd if I'm not a limited company?

No, you can only describe yourself as 'Ltd' if you are trading as a limited company and have registered with Companies House to do so.

Can I copy someone else's name?

No. This is called 'passing off' and you could find yourself in legal hot water if you go down this road!

How can I protect the name of my business?

You can set up a limited company under that name as long as it is not already registered. You can set up a Limited Company for as little as £100 through a Company Formations Company (it is cheaper if you do it through Companies House, but takes a little longer and a bit more concentration!).

You can also register the trademark through the UK Intellectual Property Office, which will cost upwards of £200, plus the original design work for your image.

If I buy the domain name, will this protect my business name?

No. The only way to protect your business name is through a limited company and/or a registered trademark.